Sahara announces its association with Tennis Star Sania Mirza

Sania Mirza will don ‘Sahara’ logo

Lucknow, December 22, 2010: Sahara India Pariwar, the multi business conglomerate and the leading promoter of sports in India, today announced its association with Tennis star, Ms. Sania Mirza. As a part of the association Ms. Sania Mirza will don Sahara logo while playing at tournaments. Ms. Sania who recently won 13th Al Habtoor Tennis Challenge at Dubai and has also bagged medals in recently held Asian Games and earlier this year at Commonwealth Games.

Sahara India Pariwar, in the past has supported, felicitated or got associated with many sports and sportspersons in various capacities so that they can bring laurels to our beloved country. The sportsmen include Sri Gagan Narang, Shri Abhinav Bindra, Ms. Tejaswini Sawant, Shri Vijender Singh, Shri Sushil Kumar, Ms. Dola Banerjee, Shri, Asher Noria, Shri Kapil Dev, Shri Sourav Ganguly, Ms. Jyotirmay Sikdar, Shri Zaheer Khan, Lt. Col. Rajyavardhan Rathore, Shri Gagan Ajit Singh, Shri Harbhajan Singh, Shri Yuvraj Singh, Shri Leander Peas, Shri Rahul Dravid, Shri Virendra Sehwag and Ms. Bula Chowdhury.

“We are proud to announce Sahara India Pariwar’s association with Ms. Sania Mirza” said Ms. Kumkum Roy Choudhury, Dy. Director, Sahara India Pariwar.

On this occasion Shri Abhijit Sarkar, Director – Corporate Communications, Sahara India Pariwar, said, “Ms. Sania Mirza always had the blessings of Saharasri Ji from her formative years and this association is another step forward”. He further said, “Ms. Sania Mirza has registered her comeback with rising successes from Commonwealth to Asian Games and to the recent success at Dubai. In addition to bringing laurels to the nation in the past too, Ms. Mirza’s successes has led many, especially girls in India, towards sports and inspired them to excel and play for the nation as well as bring pride to the nation.”

On this occasion Ms. Sania Mirza said, “It’s a great honour to be associated with Sahara India Pariwar which apart from being a huge business conglomerate has also done tremendously for the cause of promotion of sports in India. This has certainty boosted my confidence and I am sure that I will be able to bring pride to the nation”.

ABOUT SAHARA INDIA PARIWAR
Sahara India Pariwar is a major business conglomerate in India with operations in multiple sectors, including financial services, housing finance, mutual funds, life insurance, city development, real estate activities, print and television media, film production, sports, information technology, healthcare, tourism, hospitality, commodity sales & services and consumer products.

SAHARA INDIA PARIWAR’S INITIATIVES FOR THE CAUSE OF SPORTS
The sponsor of Indian Cricket and Hockey, Sahara India Pariwar, had earlier, adopted Indian Boxing, Wrestling and Archery and very recently, Indian Shooting in addition to covering support of a total of 56 sportsmen in these four games until after London Olympics 2012. The group, in order to uplift sports at domestic and grass root level, supports the legendary Calcutta Football League, Sheesh Mahal Cricket Tournament and many other sports at the national, state and district levels. The group has extended its sponsorship to the Uttar Pradesh senior cricket team which represents the state in Ranji and all other domestic tournaments.

In the year 2009, Sahara had initiated ‘Sahara India Sports Awards’ with an intention to bring together all sports, including those which are very popular and also those which are not so popular, together on a common platform to recognize and honour the achievements of Indian sportspersons who have taken the pride of the nation to the highest level and kept the tricolour flying high. This year, the second edition of the awards were organised in Mumbai with bigger fanfare. The awards are aimed to provide a forum of encouragement to young sporting talents and motivate them to bring laurels to the nation and sports.

The Sahara Group, under its company Sahara Adventure Sports Limited, also owns the franchise for Pune IPL team. The group has won the franchisee by making the highest bid ever in IPL. Named Sahara Pune Warriors, the unveiling of the logo identity of the Pune IPL team was witnessed by a huge gathering of more than 40,000 enthusiastic crowds.

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