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Sahara Samay City- Centric

With the aim of tapping the power of local news coverage, Sahara Samay launched a bouquet of city centric regional news channels that provide in-depth and exhaustive local coverage of news as they happen.

All the city centric channels are enjoying respectable viewership from their respective regions. It is not surprising considering the in-depth and responsible reporting that our channels maintain while bringing news items that matter the most to the people.


Sahara Samay NCR (National Capital Region) is a 24 hours Hindi News channel, the fifth regional news channel from the bouquet of Sahara Samay covering Delhi and NCR-centric news. Sahara Samay NCR aims to be a youthful and vibrant channel targeting students and women, besides the hardcore news buffs. The channel programming covers the entire spectrum of genre with specific programs on lifestyle, fashion, food, shopping, health and fitness, sports, education, career and city issues, besides giving user-friendly information on traffic updates, city events and train and air timings among other things.

NCR is an integral part of Sahara Samay. The viewers can see the best of what is going in and around Delhi and NCR region. It is all about developing more exciting content to meet the need of our diverse customer base and enhance their choices and values. Over the years Sahara Samay has developed a rapport with its audiences by understanding the television audience that is clearly reflected in creative programming.

The channel has built an understanding on the mindset and preferences of Delhi and NCR audience through rigorous research that is reflected in the programs it offers. Sahara Samay NCR is captivating the audience by distilling the essence of Delhi and NCR Region. It has skillfully programmed the passion, emotion and life of the land and its people.


Sahara Samay MP/ Chhattisgarh is a 24 hours, free-to-air Hindi news channel from the bouquet of Sahara Samay. Launched on October 16, 2003, the channel has revoulutionised the concept of news boardcasting with its unique approach to showcase the regional news with a wider perspective.

Honoured by the Hon'ble Union Minister for Information and Broadcasting, Shri Jaipal Reddy on the Sixth Anniversary celebrations, Sahara Samay MP/ Chhattisgarh channel has been awarded for the Best Content and Technical Excellence of its feature 'Mudde Ki Baat' at the “Broadcast Engineering Society Award-2005”.

Close on the heels of winning this prestigious awardlate last year, Sahara Samay MP/Chhattisgarh, garnered yet another accolade, the “Best News Channel Award” on June 17, 2006 at ‘Madhav Jyoti Alankaran Samaroh’. This is another signal honour for the channel, for the third year running. But more than the technical excellence the channel takes pride in its attitude, which is pro-people and positive.

Sahara Samay MP/ Chhatisgarh’s role as a bold, independent and objective channel is increasingly being appreciated and applauded by viewers spread over both the states, with five Bureaus located in prime cities of the two states - Jabalpur, Gwalior, Indore, Bhopal and Raipur and over 150 reporters.


Sahara Samay Bihar/Jharkhand is a Hindi regional news channel from the bouquet of Sahara Samay. Launched on January 14, 2005, the channel spans the widest spectrum of national and international news apart from every nook and corner of the two states.

The channel provides quality and accurate news through its wide network of over two hundred correspondents. The channel has seven major bureaus located in Patna, Muzaffarpur, Gaya, Purnea, Bhagalpur, Ranchi and Jamshedpur manned by experienced reporters and equipped with state-of-the-art technologies for upto-the-minute live coverage.

Sahara Samay Bihar/Jharkhand is the only 24-hour regional news channel in the state. The USP of the channel is that it acts as the ‘voice of the people’ in the truest sense, by highlighting local issues and bringing it to the notice of the government nudging them towards a solution. It keeps the viewers of the two states updated with in-depth analysis of the events happening in and around Bihar and Jharkhand.

In addition to hard news in its entire depth and form, the channel reflects the aspirations of the people of the two states with an array of programs on entertainment, socio-economic, political & environmental issues. Programs like ‘Sahara Vishesh’- which provides a comprehensive analysis of an issue and ‘Hello Doctor’- an online interactive show are gaining popularity. It airs one of the most popular show - ‘Hathkadi’ which is a crime and investigation based program and has been getting encouraging response from a steadily growing audience.


The Sahara Samay UP/Uttaranchal Channel was launched on the 28th March, 2003. It was the first attempt by any 24x7 News channel to cater to a regional viewership in the country. It did not take long for the channel to create a distinct niche in terms of viewership in the two states of Uttar Pradesh & Uttaranchal. The channel’s strength has been to provide in-depth regional content, aided by the latest of technologies.
With a wide network of reporters and 9 Bureaus in Allahabad, Meerut, Barely, Lucknow, Kanpur, Dehradun, Agra, Gorakhpur and Varanasi, spread across the two states, the channel has been at the forefront of news – political and socio-economic, emanating from the two states. The channel has taken a lead in raising people-oriented issues. This has in turn, created a strong bond between the channel and its target audience, making for some compulsive viewing for a large, discerning audience across both states.
The channel also provides access to numerous advertisers and media planners, who want to communicate their products and services to some of the largest captive audiences within the vast market of Uttar Pradesh and Uttaranchal. In fact, some of the biggest brands in the country are already associated with the channel.